Monday, April 30, 2007

DC Salt & Pepper Shakers!

Okay, so I know that everybody and their dog and their dog's squeezy toy has commented on this picture now (heck, this is my second post on it) but I just realized what was going on with the picture.

See, this picture wasn't initially meant for a cover. It was intended to be Michael Turner's contribution to the new DC Comics line of kitchen Accessories. Along with the Poison Ivy and the Big Barda Mega-Rod Pepper Mill (The Citizen Steel Pepper Mill was axed unfortunately) it was meant to be part of DC's strategy to bring more women into the comic book reading fold.

Yes it was. Stick with me.

DC understands that it's main problem in appealing to the fairer sex is simply that the women are in the kitchen. We're cooking meals, washing know. Girl stuff. So they thought introducing a line of kitchen accessories styled after DC characters might lure the men into the kitchen long enough for us girls to read about Supergirl's latest adventure. Now this line never got off the ground because in testing they realized the women never left the kitchen after all. Sure, the men came in but they generally spent all their time caressing the products instead of using them.

The above picture was Michael Turner's vision for salt & pepper shakers. Power Girl was salt, Black Canary pepper. Though the design isn't clear with Black Canary you can see how it works with Power Girl. You simply lift her head and arms off the bust revealing the holes where the salt comes out. Unfortunately the caressing issue again reared it's head. Not to mention health concerns when product testers' sodium levels reached alarming heights.

It's a shame it didn't work out. At least we now know that DC really does have the interests of female readers at heart.


At 11:51 PM, Blogger Ashley said...

I have huge collection of comic books which I bought from Mail Order Comics store.....!

At 12:41 PM, Anonymous Anonymous said...

DC has their best interests at heart - you have to be kidding me...


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